Viability drives purpose and profit
The viability definition states that viability is a dynamic state. The words ‘dynamic state’ are based on Complexity Science or System Science. In this context dynamic means: the state of the system does not remain steady over time (it is not static), but one that evolves due to the constantly changing environment. How dynamics works is studied as part of the Complex Adaptive System Theory. The model assumes organisations are complex, adaptive systems and uses this science and its underlying principles as a standard to measure viability. In order to read and use the results of the model it is very important that you have some reasonable familiarity with the core features of Complex Adaptive Systems (for example difference between system information and data from computers). If you believe the organizational state of a company is not dynamic, but static or linear, you will properly not accept the outcome of the model.